Our Services

The Franchise Edge offers a comprehensive solution to assist you in every aspect of your franchising program, allowing you to launch your franchise quickly and economically. The combination of our corporate staff and industry partners enables us to provide the resources necessary to simplify your franchising process. Regardless of your industry or existing corporate structure, we are able to tailor our franchise program to fit your specific needs.

Franchise Business Modeling

We will engage in a thorough review of your existing business as well as analyzing potential competitors or similar businesses that are currently franchising. This will help us to determine how to structure your franchise program’s fees and payments, exclusivity, startup costs, and vendor requirements. During this stage we also identify potential revenue streams for you as a franchisor, including franchise fees, royalties, vendor and product rebates, product sourcing, software and other possibilities that may be unique to your industry.

Franchise Attorneys

Legal services are an important part of the franchise development process. While we believe that attorneys are great at practicing law, we do not believe they are great at providing franchise development services. The Franchise Edge provides the business modeling, competitor analysis, franchise modeling and an understanding of your current business to create the right system for your franchise business. Only after that do we turn the information over to the attorneys for them to do what they do best - ensuring the necessary legal protection is provided for the franchisor client. This two-tiered process creates a system of checks and balances between the business and legal aspects of your franchise program.

Our affiliation with one of the top franchise attorneys in the world ensures that you will have franchise documents that are well written and accurate to protect you as the franchisor. Depending upon the decided growth plans, the franchise attorney will also coordinate filing with the appropriate state agencies.

Trademark Attorneys

Your franchisees are licensing the right to operate under your trade name, which you can only grant to them with the appropriate trademark. Our affiliated trademark attorney can assist you to make sure that the trademark filing for your name, mark and logo is handled before we launch your franchise program.

Certified Public Accountants

You may need to provide audited or reviewed financial statements of the franchisor depending upon where you will be selling franchises. We can assist your accountant in preparing the required financials or we can recommend an accountant with specific experience handling the financial reporting requirements of franchising.

Franchise Marketing Plan

Attracting the right franchisees is a combination of knowing who to target, where to advertise, and how to maximize your marketing dollars. Our franchise marketing plan analyzes the top eight methods for attracting franchisees and outlines the monthly costs associated with generating leads to fit your organization’s growth goals.

Franchise Sales

Whether your plan is to sell franchises with your internal staff or if you are interested in partnering with The Franchise Edge’s affiliate, The Franchise Sales Solution, to outsource your franchise sales, we will provide you with franchise sales training needed to gain an understanding of the process. This training will document all the steps in the franchise sales cycle. We also provide a sales development program outlining a detailed sales process utilizing emails, contact management system, franchisee applications and marketing attachments.

Websites

Depending on your needs, we can work with you to add the necessary content to promote your franchise opportunity or we can work with you to rebrand your entire site. If you don’t have a website, we will develop a franchise website that includes consumer information for your customers as well as a section related to your franchise offering.

Marketing Materials

Delivering the message about how your franchise is different and better than the competitors is critical to the success of your franchise sales efforts. We will design a franchise brochure that draws potential franchisees to your franchise opportunity with a compelling story and visual presentation. The message we create for the brochure can then be incorporated into all other collateral pieces, including the website.

Operations Manuals

A well written operations manual is at the heart of any successful franchisor. Operations manuals provide franchisees with answers on how to start their new business, give a chronological plan for opening the business, guide human resource functions, document daily operational procedures and detail how to market the business. Based on your needs, we will develop your manual from start to finish or simply provide the guidance needed to complete your existing manual.

Public Relations

A carefully crafted public relations campaign raises community and industry awareness of your new franchise and the goods or services that you provide. Our public relations partners write effective news items to help generate the necessary buzz about your franchise opportunity.