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The three
biggest problems
with most
franchisor’s
marketing:
• Advertising in the
wrong places,
• Overspending in the
wrong places,
• Not tracking results |
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Your business did not succeed by accident. It required a well executed plan. Sales also requires a process that takes each lead from arrival to the point where it is worked to the closing of a franchise sale or to the point where the prospect is determined to be a non-prospect. Making this determination requires an established process: |
- How do you contact the prospect? (Mail, phone, email)
- What do you say? (Scripting out the key points)
- How do you respond when they don’t respond and how many times?
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| These and other questions are addressed in our Sales Process flow chart, that maps out the process to take the prospect through. |
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