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The Franchise Edge believes that franchisors need a great story to be able to sell to prospective franchisees. We work to build this reputation by addressing the following issues that build the story: |
- Organization size
- Number of units
- Number of years in operation
- Look and feel of the stores
- Quality of marketing materials
- Publicity generated by the concept
- Strength of management
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| The more of these story builders you have, the more credibility you'll have with prospective franchisees. |
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